The Saudi Pro League signed on Wednesday, 20 September 2023, an agreement with SAL Saudi Logistics Company, confirming SAL as a golden partner of the Roshn Saudi League.
SAL becomes the first logistics solutions and services partner of the Roshn Saudi League, following contract signing by SPL Deputy Chairman and Interim CEO Saad Al Lazeez and SAL Managing Director and CEO Faisal Al Baddah.
“The partnership with SAL is part of the Roshn Saudi League transformation strategy, contributing to the growth of its technical and commercial value and maximising its revenue to achieve its main objective of positioning the league as one of the top ten leagues in the world,” said Al Lazeez.
The CEO expressed his gratitude to Custodian of the Two Holy Mosques King Salman and His Royal Highness Crown Prince Mohammed bin Salman for their unlimited support to the sport sector, and appreciation for the continued attention of HRH Prince Abdulaziz bin Turki Al Faisal, Minister of Sport, enabling the SPL to deliver on its strategy.
In turn, Al Baddah emphasised the role of the support from King Salman and the Crown Prince in the growth of Roshn Saudi League into the spotlight of world football, making it an exciting prospect for companies like SAL to become partners of the league which is broadcast in over 180 countries around the world.
“With our sponsorship of Roshn Saudi League, we continue our strategy of supporting mega sport events in Saudi Arabia and becoming a central part of them,” said Al Baddah, adding, “We believe football, as the number one sport in the world, is one of the most important marketing tools that enable us to access diverse demographics.”